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A Shrinkage Problem, or a Shrinkage Solution?


It’s simple: scientists, doctors and health care workers are too busy to read everything that comes across their desk. According to a recent article on, for the first time in thirty-five years researchers consumption of scholarly news seems to be leveling off – if not tapering. The problem, however, isn’t the article or the reader: it’s the desk.

Less frequently do people have time to sit down and peruse an article, even if it’s in their field of study. With an increase of competing sources, news is more and more being consumed digitally and from a wider array of sources. It’s also being consumed wherever the doctor, scholar, scientist or researcher is. Which rarely happens to be a desk. But even digital news comes fraught with complications as studies show that readers only consume twenty percent of what they see on screen. Even when the word count increases, readers still only spend an additional 4.4 seconds per one hundred words on the page.

, A Shrinkage Problem, or a Shrinkage Solution?, MedEngine


To get doctors and researchers to read the news on their devices, scholarly news outlets must do this:

• be flexible in design so that the user has an identical experience everywhere • be succinct and relevant – in other words, curated by a third party • be a stress-free and intuitive experience

MedEngine has already developed one news-feed system for a large pharmaceutical company. Once the company decides which scientific article to feature, our Scientific Project Managers analyze the study thoroughly and create a condensed report. We also provide custom graphics and user interactivity, thereby creating a fully-tailored news feed. Customized news saves time and money, and keeps your employees knowledgeable about the latest developments in your field. And customized news isn’t a thing of the future – it’s already prevalent in other industries. Or did you miss that article?

Real-world data and real-world evidence (RWE) are increasingly being used to support clinical decision-making across the entire healthcare value chain. The wider adoption of value-based medicine and accelerated development of novel treatment options are anticipated to further raise the demand for evidence generation from real-world healthcare settings in the future.

To evaluate the current status and future prospects of RWD research in Finland, the Pharma Industry Research Foundation assigned MedEngine to conduct a qualitative survey among Finnish professionals from the pharmaceutical, health technology, and healthcare industries. The results are based on 20 personal interviews conducted in June-September of 2018, and an online survey performed by Pharma Industry Finland (PIF) in Spring 2018.

Real-world data and real-world evidence are increasingly being used to support clinical decision-making across the entire healthcare value chain.

Based on the survey, the Finnish research landscape has several competitive advantages for first-rate RWD research: a top-quality and uniform healthcare system, unique registry and biobank data which can be combined using the Finnish personal identity code,and long-traditions in biomedical research. Shared goals by different stakeholders and policy promoting the collection and utilization of real-world data was seen as a clear asset in Finland.

However, survey results also clearly highlighted that fully utilizing the potential of Finnish RWD requires concrete actions by multiple stakeholders. Finalizing the legislative act on secondary use of health and social data and establishing a single point of access for data were seen as the most crucial measures. Improving data sources (e.g. functional lakes of primary and secondary data with nationwide coverage and clinical quality registries) and data quality were also widely accepted as important development areas.

In addition to improving data accessibility and usability, Finland has to ensure the presence of professional expertise and resources; more RWE-focused data scientists having extensive experience with health data are needed for expanding the use of Finnish RWD. Better understanding of the strategies and needs of pharmaceutical industry globally is essential for attracting international investments.

The importance of RWE, and the global RWE market as a result, will increase significantly in the future. Although the survey pointed out that the market for RWE research is currently relatively small in Finland, it holds promise for significant commercial value in the future. Byfocusing on core competencies and actively promoting and developing RWD capabilities, Finland can attract significant international investments. At the same time, RWE activity helps Finland stay at the forefront of medical research and maintain its high quality of healthcare.

Read more: The Current Status and Future Prospects for Real-World Data Research in Finland: A Qualitative Survey



MedEngine bridges medical science with business. We provide our customers with the science-based tools, knowledge, and support they need to thrive in their global marketplace. Our adept team combines academic expertise with industry know-how and creative flair. Insight, zest, and attention to detail are our strongest assets, and we move nimbly from endeavor to endeavor—be it a multi-year research project, scientific advisory for a medical education program, or conceptualization for a health-tech startup. With every project our project managers apply the highest scientific standards and creativity to build something that inspires. We consider ourselves the luckiest bunch of scientists ever!