Drawing over 1.2 million visitors a year into a single health-related digital hub is an achievement that the Finnish healthcare system can be truly proud…
Today’s health-care professionals (HCPs) face many challenges when trying to balance between information overload and the need for a personalized approach at the clinic. The…
Marketing is moving increasingly online and subsequently the pharmaceutical industry needs to review its commercial strategies. Currently, there is much hype about content marketing, which…
The online world is dominated by connectivity, dialogue and social networking. But why isn’t the pharmaceutical industry getting on board? A few weeks ago in…
Outsiders may wonder why the pharmaceutical industry is largely absent from social media, which has quickly become one the most trusted sources of news and…